Tuesday, 15 February 2011

Making Money Cash


Belgian Collection Society SABAM Caught Taking Cash For Made Up Bands It Didn't Represent

from the stay-classy dept

We've seen all sorts of ridiculous actions from various music collection societies over the past few years -- from PRS trying to charge a woman who played the radio for her horses to ASCAP claiming that a legally licensed ringtone also should require another license for being a "public performance." Apparently a satirical TV show in Belgium decided to see how far they could push the Belgian collection society, SABAM. While SABAM chose not to charge them for a ringtone "performance," it did send them invoices when they said they were going to have totally made up bands performing made up songs. Neither the bands nor the songs were actually covered by SABAM since they didn't actually exist. Yet, the invoices still came:


Making a telephone call to SABAM from a public toilet, a Basta team member looked at the manufacturer of a hand dryer and explained that Kimberly Clark would be performing at an upcoming event. That would cost 134 euros minimum said SABAM.



Next the playlist. What if Kimberly Clark sang songs not covered by SABAM? Titles such as 'Hot Breeze', 'Show Me Your Hands', 'I Wanna Blow You Dry', 'I'm Not a Singer I Am a Machine' and the ever-timeless, 'We Fooled You', for example.



Five days later the answer came from SABAM. All of the songs were "100% protected" and so Basta must pay 127.07 euros.



Concerned that this might be a one-off mistake, the Basta team tried again, this time taking brand names of products from the supermarket including Suzi Wan, the name of a Chinese food wok kit, Mister Cocktail and the Party Mix, which is a hybrid of a drink and some party food, and Ken Wood, the food mixer.



They got bills from SABAM for these 'artists' totalling more than 540 euros.

The group who did all this, Basta, then wondered who was getting all of this money, so it took the food they used in that second experiment and brought them to SABAM offices to sign up to collect their money. No such luck. Though, once exposed, SABAM found it in their hearts to return the money.



There are some other amusing parts to the show, including a fun bit that mocks SABAM's inability to understand zero. Apparently, the fees for parties are based on venue size, and the smallest size range is for places that range from 1 - 100 square meters. So, Basta set up a party in 0.99 square meters, and told SABAM about it. Rather than recogizing the put on, SABAM insisted that the "1" really meant "0" and handed them an invoice for 82 euros.



Nice to see collection societies around the globe living down to their reputations.



63 Comments | Leave a Comment..



Belgian Collection Society SABAM Caught Taking Cash For Made Up Bands It Didn't Represent

from the stay-classy dept

We've seen all sorts of ridiculous actions from various music collection societies over the past few years -- from PRS trying to charge a woman who played the radio for her horses to ASCAP claiming that a legally licensed ringtone also should require another license for being a "public performance." Apparently a satirical TV show in Belgium decided to see how far they could push the Belgian collection society, SABAM. While SABAM chose not to charge them for a ringtone "performance," it did send them invoices when they said they were going to have totally made up bands performing made up songs. Neither the bands nor the songs were actually covered by SABAM since they didn't actually exist. Yet, the invoices still came:


Making a telephone call to SABAM from a public toilet, a Basta team member looked at the manufacturer of a hand dryer and explained that Kimberly Clark would be performing at an upcoming event. That would cost 134 euros minimum said SABAM.



Next the playlist. What if Kimberly Clark sang songs not covered by SABAM? Titles such as 'Hot Breeze', 'Show Me Your Hands', 'I Wanna Blow You Dry', 'I'm Not a Singer I Am a Machine' and the ever-timeless, 'We Fooled You', for example.



Five days later the answer came from SABAM. All of the songs were "100% protected" and so Basta must pay 127.07 euros.



Concerned that this might be a one-off mistake, the Basta team tried again, this time taking brand names of products from the supermarket including Suzi Wan, the name of a Chinese food wok kit, Mister Cocktail and the Party Mix, which is a hybrid of a drink and some party food, and Ken Wood, the food mixer.



They got bills from SABAM for these 'artists' totalling more than 540 euros.

The group who did all this, Basta, then wondered who was getting all of this money, so it took the food they used in that second experiment and brought them to SABAM offices to sign up to collect their money. No such luck. Though, once exposed, SABAM found it in their hearts to return the money.



There are some other amusing parts to the show, including a fun bit that mocks SABAM's inability to understand zero. Apparently, the fees for parties are based on venue size, and the smallest size range is for places that range from 1 - 100 square meters. So, Basta set up a party in 0.99 square meters, and told SABAM about it. Rather than recogizing the put on, SABAM insisted that the "1" really meant "0" and handed them an invoice for 82 euros.



Nice to see collection societies around the globe living down to their reputations.



63 Comments | Leave a Comment..



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Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.

What Apple&#39;s new subscription policy means for <b>news</b>: new rules <b>...</b>

That means news organizations will be incentivized to convert customers they already have relationships with — a.k.a. print subscribers — into tablet-only or tablet-also readers. If you're a newspaper and you can convince your 20-year ...

Small Business <b>News</b>: Happy Valentine&#39;s Day!

Valentine's Day is here. Talk about a recognizable brand! But what can this day of love teach you about improving your business by building better customer.


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Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.

What Apple&#39;s new subscription policy means for <b>news</b>: new rules <b>...</b>

That means news organizations will be incentivized to convert customers they already have relationships with — a.k.a. print subscribers — into tablet-only or tablet-also readers. If you're a newspaper and you can convince your 20-year ...

Small Business <b>News</b>: Happy Valentine&#39;s Day!

Valentine's Day is here. Talk about a recognizable brand! But what can this day of love teach you about improving your business by building better customer.


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Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.

What Apple&#39;s new subscription policy means for <b>news</b>: new rules <b>...</b>

That means news organizations will be incentivized to convert customers they already have relationships with — a.k.a. print subscribers — into tablet-only or tablet-also readers. If you're a newspaper and you can convince your 20-year ...

Small Business <b>News</b>: Happy Valentine&#39;s Day!

Valentine's Day is here. Talk about a recognizable brand! But what can this day of love teach you about improving your business by building better customer.


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Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.

What Apple&#39;s new subscription policy means for <b>news</b>: new rules <b>...</b>

That means news organizations will be incentivized to convert customers they already have relationships with — a.k.a. print subscribers — into tablet-only or tablet-also readers. If you're a newspaper and you can convince your 20-year ...

Small Business <b>News</b>: Happy Valentine&#39;s Day!

Valentine's Day is here. Talk about a recognizable brand! But what can this day of love teach you about improving your business by building better customer.


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Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.

What Apple&#39;s new subscription policy means for <b>news</b>: new rules <b>...</b>

That means news organizations will be incentivized to convert customers they already have relationships with — a.k.a. print subscribers — into tablet-only or tablet-also readers. If you're a newspaper and you can convince your 20-year ...

Small Business <b>News</b>: Happy Valentine&#39;s Day!

Valentine's Day is here. Talk about a recognizable brand! But what can this day of love teach you about improving your business by building better customer.


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Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.

What Apple&#39;s new subscription policy means for <b>news</b>: new rules <b>...</b>

That means news organizations will be incentivized to convert customers they already have relationships with — a.k.a. print subscribers — into tablet-only or tablet-also readers. If you're a newspaper and you can convince your 20-year ...

Small Business <b>News</b>: Happy Valentine&#39;s Day!

Valentine's Day is here. Talk about a recognizable brand! But what can this day of love teach you about improving your business by building better customer.


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Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.

What Apple&#39;s new subscription policy means for <b>news</b>: new rules <b>...</b>

That means news organizations will be incentivized to convert customers they already have relationships with — a.k.a. print subscribers — into tablet-only or tablet-also readers. If you're a newspaper and you can convince your 20-year ...

Small Business <b>News</b>: Happy Valentine&#39;s Day!

Valentine's Day is here. Talk about a recognizable brand! But what can this day of love teach you about improving your business by building better customer.


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Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.

What Apple&#39;s new subscription policy means for <b>news</b>: new rules <b>...</b>

That means news organizations will be incentivized to convert customers they already have relationships with — a.k.a. print subscribers — into tablet-only or tablet-also readers. If you're a newspaper and you can convince your 20-year ...

Small Business <b>News</b>: Happy Valentine&#39;s Day!

Valentine's Day is here. Talk about a recognizable brand! But what can this day of love teach you about improving your business by building better customer.


bench craft company reviews

Weekly Search &amp; Social <b>News</b>: 02/15/2011 | Search Engine Journal

Hello and welcome back to '7 Days of Search and Social'. Another week, another drama. While I've not looked historically to past years, one does have to wonder.

What Apple&#39;s new subscription policy means for <b>news</b>: new rules <b>...</b>

That means news organizations will be incentivized to convert customers they already have relationships with — a.k.a. print subscribers — into tablet-only or tablet-also readers. If you're a newspaper and you can convince your 20-year ...

Small Business <b>News</b>: Happy Valentine&#39;s Day!

Valentine's Day is here. Talk about a recognizable brand! But what can this day of love teach you about improving your business by building better customer.

















Friday, 11 February 2011

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Facebook Changes <b>News</b> Feed Settings, Some Users Only Shown Close <b>...</b>

Facebook recently changed the options in its news feed settings so users either “Show posts from: friends and Pages you interact with the most” or from “all of your friends and Pages.” Some users have unknowingly been defaulted to the ...

Former Employee Call Fox <b>News</b> A &quot;Propaganda Outfit&quot; | <b>News</b> One

A former Fox News employees has sat down with Media Matters and revealed what many have been thought to be true for years, that Fox News is a partisan driven propaganda outfit.

An octet of science <b>news</b>

Perfect Perfume - a video for Valentine's Day - A bit of fun for Valentine's Day as the team combinesto ...


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Facebook Changes <b>News</b> Feed Settings, Some Users Only Shown Close <b>...</b>

Facebook recently changed the options in its news feed settings so users either “Show posts from: friends and Pages you interact with the most” or from “all of your friends and Pages.” Some users have unknowingly been defaulted to the ...

Former Employee Call Fox <b>News</b> A &quot;Propaganda Outfit&quot; | <b>News</b> One

A former Fox News employees has sat down with Media Matters and revealed what many have been thought to be true for years, that Fox News is a partisan driven propaganda outfit.

An octet of science <b>news</b>

Perfect Perfume - a video for Valentine's Day - A bit of fun for Valentine's Day as the team combinesto ...


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Facebook Changes <b>News</b> Feed Settings, Some Users Only Shown Close <b>...</b>

Facebook recently changed the options in its news feed settings so users either “Show posts from: friends and Pages you interact with the most” or from “all of your friends and Pages.” Some users have unknowingly been defaulted to the ...

Former Employee Call Fox <b>News</b> A &quot;Propaganda Outfit&quot; | <b>News</b> One

A former Fox News employees has sat down with Media Matters and revealed what many have been thought to be true for years, that Fox News is a partisan driven propaganda outfit.

An octet of science <b>news</b>

Perfect Perfume - a video for Valentine's Day - A bit of fun for Valentine's Day as the team combinesto ...


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Facebook Changes <b>News</b> Feed Settings, Some Users Only Shown Close <b>...</b>

Facebook recently changed the options in its news feed settings so users either “Show posts from: friends and Pages you interact with the most” or from “all of your friends and Pages.” Some users have unknowingly been defaulted to the ...

Former Employee Call Fox <b>News</b> A &quot;Propaganda Outfit&quot; | <b>News</b> One

A former Fox News employees has sat down with Media Matters and revealed what many have been thought to be true for years, that Fox News is a partisan driven propaganda outfit.

An octet of science <b>news</b>

Perfect Perfume - a video for Valentine's Day - A bit of fun for Valentine's Day as the team combinesto ...


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Facebook Changes <b>News</b> Feed Settings, Some Users Only Shown Close <b>...</b>

Facebook recently changed the options in its news feed settings so users either “Show posts from: friends and Pages you interact with the most” or from “all of your friends and Pages.” Some users have unknowingly been defaulted to the ...

Former Employee Call Fox <b>News</b> A &quot;Propaganda Outfit&quot; | <b>News</b> One

A former Fox News employees has sat down with Media Matters and revealed what many have been thought to be true for years, that Fox News is a partisan driven propaganda outfit.

An octet of science <b>news</b>

Perfect Perfume - a video for Valentine's Day - A bit of fun for Valentine's Day as the team combinesto ...


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Property Inspections. Are you thinking of adding property inspections to your foreclosure cleanup business' list of services? If so, know this can be a very lucrative aspect of your business.

There are generally five types of property inspections as it relates to property preservation: Occupancy Inspections, Initial Vacant Property Inspections, Vacant Property Inspections, Voluntary Pre-Conveyance Inspections and Eviction Inspections.

Payment for inspections varies based on the type of inspection you've been hired to do, and, of course, based on who's giving you the work. (We speak about inspections in detail in the pricing guide.) Below is HUD's nationwide payment chart for property inspections as somewhat of a guide (figures primary contractors often use):

For example purposes, let's say you've been hired to do Occupancy Inspections (Exterior) by a larger property preservation company. You will simply be going by to basically verify whether or not the home is occupied and you will check off certain boxes on a form. See HUD's inspection form at this link and use as a sample form.

--Occupancy Inspections (Exterior): $20

--Occupancy Inspection (Addt'l Units): $10

--Initial Vacant Property Inspection (Interior): $35

--Initial Vacant Property Inspection (Addt'l Units): $30

--Vacant Property Inspection (On-going): $30

--Vacant Property Inspection (On-going/Addt'l Units): $25

Some property preservation companies sub out this work to companies like yours for what may seem like a measly $10 bucks per house. BUT, BUT, BUT, when you get an order for 1,200 homes, and the homes have to be inspected on an ongoing basis .... well, do the math: $10 x 1,200 = $12,000 for one round... you'd need help -- and you'd get sick of your car. Bulk orders are great, but, if you don't have help lined up just in case, you may be in trouble.

Case in Point: I met a gentleman a while back who was inspecting one of my rental properties (my bank had closed up and the FDIC had taken over the assets; I saw someone snooping around the property with a camera one day and I accosted him and questioned him... nice exchange when we found out we were both in the biz.).

He'd just gotten a contract for 1,200 homes, but was being paid $35 per inspection. Likely because there was no middle man. Nice contract to have! He had a "deer in headlights" look because he was a small company and simply seemed in shock at the amount of work he'd gotten, so quickly.

Think carefully about adding inspections to your cache of services. If you get a call for inspections on five homes, you may decide it's not worth your while, but, if they are calling you for the initial inspections, they will likely need you to bid on the work (boarding, lock changing, yard work, etc.) and that first five could lead to hundreds more. I included the link to HUD's inspection form above so you could have a peek.

Many property preservation companies will either have their own inspection forms (all properties aren't HUD properties), or will tell you to submit info on your form. The HUD form at the above link will give you a good idea of what an inspection form should look like should you have to create your own.

Notice on HUD's form (at the bottom) the form can be used for several different types of inspections, which is kind of handy. Good luck out there performing inspections. As with every aspect of this business, be careful and take someone with you should you do especially interior inspections.

Continued success out there on the front lines!

Cassandra Black,Author of the Foreclosure Cleanup Business Combo Estimate & Contract Form, How to Start a Foreclosure Cleanup Business , The Pricing Guide for Foreclosure Cleaning & Real-Estate Service Businesses: How to Price Jobs for Profit eBook and How to Market Your Foreclosure Cleanup Business: A Step-by-Step, Shoestring Marketing Guide for Foreclosure Cleaning Business Owners, and CEO, Foreclosure Cleanup, LLC.


Tuesday, 8 February 2011

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The Sun, Captured From All The Angles - Science <b>News</b>

The 360-degree view will enable early detection of potentially damaging solar storms.

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Richard Gere is close to nabbing the lead role in 'Arbitrage,' a financial drama about a troubled hedge fund magnate desperate to complete the sale of his.

The Sun, Captured From All The Angles - Science <b>News</b>

The 360-degree view will enable early detection of potentially damaging solar storms.

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Channel will shift from being client of news agencies to a competitor.



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The 360-degree view will enable early detection of potentially damaging solar storms.

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Monday, 24 January 2011

Making Money Your


You're probably reading this on junk. And I'm not talking about newsprint - industry woes aside, that's high-quality stuff. But if you're on a computer or an iPad, and you're not plugged into an Internet jack in the wall? Junk, then.



But it's not your MacBook or your tablet that's so crummy. It's the spectrum it's using.



Spectrum, in the words of FCC Chairman Julius Genachowski, is the economy's "invisible infrastructure." It's the interstate system for information that travels wirelessly. It's how you get radio in your car, service on your cellphone and satellite to your television. It's also how you get WiFi.



But not all spectrum is created equal. "Beachfront spectrum" is like a well-paved road. Lots of information can travel long distances on it without losing much data. But not all spectrum is so valuable.



In 1985, there was a slice of spectrum that was too crummy for anyone to want. It was so weak that the radiation that microwaves emit could mess with it. So the government released it to the public. As long as whatever you were doing didn't interfere with what anyone else was doing, you could build on that spectrum. That's how we got garage-door openers and cordless phones. Because the information didn't have to travel far, the junk spectrum was good enough. Later on, that same section of junk spectrum became the home for WiFi - a crucial, multibillion-dollar industry. A platform for massive technological innovation. A huge increase in quality of life.



There's a lesson in that: Spectrum is really, really important. And not always in ways that we can predict in advance. Making sure that spectrum is used well is no less important than making sure our highways are used well: If the Beltway were reserved for horses, Washington would not be a very good place to do business.



But our spectrum is not being used well. It's the classic innovator's quandary: We made good decisions many years ago, but those good decisions created powerful incumbents, and in order to make good decisions now, we must somehow unseat the incumbents.

Today, much of the best spectrum is allocated to broadcast television. Decades ago, when 90 percent of Americans received their programming this way, that made sense. Today, when fewer than 10 percent of Americans do, it doesn't.



Meanwhile, mobile broadband is quite clearly the platform of the future - or at least the near future. But we don't have nearly enough spectrum allocated for its use. Unless that changes, the technology will be unable to progress, as more advanced uses will require more bandwidth, or it will have to be rationed, perhaps through extremely high prices that make sure most people can't use it.



The FCC could just yank the spectrum from the channels and hand it to the mobile industry. But it won't. It fears lawsuits and angry calls from lawmakers. And temperamentally, Genachowski himself is a consensus-builder rather than a steamroller.



Instead, the hope is that current owners of spectrum will give it up voluntarily. In exchange, they'd get big sacks of money. If a slice of spectrum is worth billions of dollars to Verizon but only a couple of million to a few aging TV stations - TV stations that have other ways to reach most of those customers - then there should be enough money in this transaction to leave everyone happy.



At least, that's some people's hope. Some advocates want that spectrum - or at least a substantial portion of it - left unlicensed. Rather than using telecom corporations such as Verizon to buy off the current owners of the spectrum, they'd like to see the federal government take some of that spectrum back and preserve it as a public resource for the sort of innovation we can't yet imagine and that the big corporations aren't likely to pioneer - the same as happened with WiFi. But as of yet, that's not the FCC's vision for this. Officials are more worried about the mobile broadband market. They argue (accurately) that they've already made more beachfront spectrum available for unlicensed uses. And although they don't say this clearly, auctioning spectrum to large corporations gives them the money to pay off the current owners. But even so, they can't do that.



"Imagine someone was given property on Fifth Avenue 50 years ago, but they don't use it and can't sell it," says Tim Wu, a law professor at Harvard and author of "The Master Switch." That's the situation that's arisen in the spectrum universe. It's not legal for the FCC to run auctions and hand over some of the proceeds to the old owners. That means the people sitting on the spectrum have little incentive to give it up. For that to change, the FCC needs Congress to pass a law empowering it to compensate current holders of spectrum with proceeds from the sale.



One way - the slightly demagogic way - to underscore the urgency here is to invoke China: Do you think it's letting its information infrastructure stagnate because it's a bureaucratic hassle to get the permits shifted? I rather doubt it.



Of course, we don't want the Chinese system. Democracy is worth some red tape. But if we're going to keep a good political system from becoming an economic handicap, there are going to be a lot of decisions like this one that need to be made. Decisions where we know what we need to do to move the economy forward, but where it's easier to do nothing because there are powerful interests attached to old habits. The problem with having a really good 20th century, as America did, is that you've built up a lot of infrastructure and made a lot of decisions that benefit the industries and innovators of the 20th century. But now we're in the 21st century, and junk won't cut it anymore.






In an interview, a former credit card thief talks about some of the scams he used to run on unwary consumers. It's got some good takeaways for protecting yourself, like the one where you make up fake answers to security questions. With all the info that can be found online now some of these security questions aren't that hard to figure out. So instead of putting down the real answer to "What's your mother's maiden name?" put down "unicorn princess."



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Tuesday, 18 January 2011

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When I went into marketing/communications in the 80’s, things were simpler. I spoke 5 languages, which pushed me into this field. What else could I do, be a translator? Not on your life. Not when I could be creative, come up with quantitative studies and research why / how people buy.


It seemed simple, right? You have a product and you have to figure out a way to sell said product. You had magazine ad space, TV commercials, newspapers… every day, everywhere you looked, you’d see some form of advertisement. Eventually, we became desensitized to print and TV marketing – the traditional ways.


The Internet wasn’t used as it is today (although it still had some traction). The World Wide Web was the Wild Wild West. It was a “small” little marketplace, with a minor audience for client product promotion.


And Then Internet Entered the Scene… Fast Forward in Time


Advertising is more sophisticated now… but then, so are consumers. Way back when, we could survey the consumer, create charts, crunch numbers… it was all about data. Anymore, however, you have to understand consumer psychology.


Marketing has gone holistic. Yes, quantitative and qualitative data is still important, but we’re not looking at real numbers anymore. We’re looking at the consumers themselves.


What makes buyers buy? Is it the way a site looks? Does having the sidebar on the left gain a greater response than having the sidebar on the right? Are blue links more “clickable” then, say, green ones? Is “buy” more active than “act”?


What Are the Click Triggers?


With all the Google changes lately, you really have to pay more attention to your site. Of course, if you’re a regular reader, you know I push site attention anyway, no matter what Google’s doing. However, with all the vertical marketing possibilities, you want to make sure you get all the bang for your buck you can from any top listing you get.


So you study the click triggers – those beautiful little differences that cause people to click through: through to your website, through to your buy page, through to your “thank you”. It’s a step-by-step process, and you have to guide them every step of the way.


Ask yourself:



  • Is my content sticky? Does it have good information worth reading?

  • Are my headlines well written? Do they grab readers’ attentions?

  • Do I let others (those who will tell me the truth) read my content before I put it up? Do they like it? Do I listen when they offer suggestions?

  • Is it easy to navigate through my site? Does my site create a pleasant user experience?


Are You Ignoring the Individual?


This is the most serious question, and you need to really give it some thought. If your content completely targets consumers (i.e. all product/service focused) rather than having helpful bits of information, you could be losing out.


You can’t appeal to everyone; not everyone is your target market. You don’t want to get so busy trying to reach everyone that you miss those who might convert. Build your site, images, writing, etc within the context of your specific target, and then experiment.


Experiment….?


Yes, experiment. Human behavior and relevance is a beautiful thing. Being able to associate one with the other will have half your online battle won. However, you can’t just pull knowledge out of the air. You have to be willing to experiment – to test. Plenty of tools are readily available for just this purpose, such as…


Google Website Optimizer


A/B testing is in; guessing is out. If you think you might know why a page isn’t converting, that’s all well and good. However, there’s a difference between thinking you know, and really knowing. With a little A/B testing, you can find out what areas really are the problem and fix them.


Usabilla


Take a screen shot of your page and put it up on Usabilla. Let people know what questions you want them to answer and then send out the link. This little goodie can give you some very valuable insights in terms of layout and design.


4QSurvey


Very nice, very short survey. You can find out why people came to your site, whether they found what they wanted (giving you visitor satisfaction ratings) and get suggestions from them, all in the same program. Again, this is a very useful goodie.


The three above are just a few. There are, literally, tons of usability testing tools out there. Many are free; some cost, but are worth it.


You’re not going to get through today’s marketing world by guessing. You’re not going to make it with traditional marketing tools. You have to be willing to use everything at your disposal; you have to be willing to expand.


What changes have you made to keep up with online marketing and technology?


Post image via BDoughertyAmSchool





Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown, President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback.



Ann wanted to know how happy the group was with the lead generation results of their social media campaigns. “Are your efforts on LinkedIn and Twitter paying off?” she queried. “How many leads have you generated? How many specific pieces of business have you picked up? I know a lot of bright people who are really active on these sites and very few are seeing results. How about you?”



Her question, and too many of her 30-plus responses, illustrated the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media. After all, if you Google ”Top 10 B2B Trends in 2011” you’ll see social media listed on every one of them.



Then why, if Ann’s discussion is any indication, are so many marketers dissatisfied with the results they’re getting from it?



I took this question to Sergio Balegno, Director of Research for company of InTouch. He authors MarketingSherpa’s Social Media & PR Benchmark Guides, is considered a foremost authority on social media strategy, is quoted by the media extensively and presents at institutions likeHarvard.



He’s also been in marketing for more than three decades, well before the internet was even on the scene. This gives him some not-so-typical long-term perspective in a world that demands instant gratification.



If anyone could provide insight to why this is going on, it’s Sergio. Here’s his take:



“I had a B2B communications firm from the mid-80s to 2000. When we got into the ‘90s we started hearing about the World Wide Web. I brought the concept to our customers: some adopted it very quickly the other half shrugged it off as a passing fad.



“Of course, today, the web is considered traditional media and social media is now that new ‘fad.’ The same thing is happening all over again, except at a much faster pace.



“You see, you have to look at the history of social media, it’s really short. Our first benchmark guide was published in 2009, which analyzed the use of social media in 2008. It was at the ‘all-hype’ stage then: there were no clear objectives or best practices beyond the soft objectives of building customer awareness. There weren’t the hard-and-fast lead generation and sales conversations that will be featured in our 2011 report, which I’m working on right now.



“What does surprise me is that of the 2,300 marketers we surveyed at the end of 2010, six percent - 138 - already felt they were producing measurable ROI. In just a couple of years, social media has rocketed to a place that took the internet a good decade to arrive at.



“A big part of the 2011 Social Marketing Benchmark Report will look at the monetization of social media. A solid quarter of marketers are at the mature, strategic stage of social media marketing. They have clear objectives and practices. Now they’re trying to go back to the budgeting committee to prove that it’s producing revenue.



“That’s where they’re stuck.They can’t get a grasp on how many leads social media is generating.



“A big section of the study is going to be about software and tools that can track someone from when they become a member of a social network to when they download a whitepaper and become a part of a standard CRM system.



“Essentially, we’re at critical mass: marketers need to prove social media’s value, and there is a need for CRM tools that can track that. Mzinga is one company leading the way with its
OmniSocial platform, the study will review more.”



Considering Sergio’s response, marketers are expecting way too much too soon. Paradoxically, this in itself demonstrates the remarkable speed at which social media is being integrated into marketing initiatives.



We can’t yet calculate with the most exacting precision how many leads are generated from social media, but considering how quickly technology is evolving, the ability to do so will be here in no time. I expect if Ann poses her question again at the end of 2012, her responses will be far different.



What do you think?



Finally, Sergio gave me some penetrating insight at the end of our conversation: “After 30 years in marketing, I thought I had seen all of the changes that could possibly take place, and then social media changed everything again. Our brand is no longer what we say it is, it’s what our customers say it is.”



If you want to hear more from Sergio, be sure to sign up for MarketingSherpa's brand new Inbound Marketing Newsletter, which will announce when the 2011 Social Marketing Benchmark guide is released. The newsletter is published bi-weekly and explores the power of new marketing tools, including social media, to attract customers without advertising. Click here to see the inaugural edition. Click here to subscribe.


Originally published on the B2B Lead Generation Blog


Source:http://removeripoffreports.net/

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Friday, 14 January 2011

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Thursday, 13 January 2011

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The Middle East’s largest online auction and buying site has decided auctions are so last decade.


From the beginning of 2011 sellers won’t get the option to sell their products in an auction. It’s fixed price, or none at all.


The decision comes as a shock to many as Souq.com, which opened its doors to the public in 2005 and has since launched in 5 countries in the region, has always been portrayed as the eBay of the Middle East. At least in terms of online auctions, not anymore.


“We (and most of our sellers) want to offer the best online shopping experience to users in the region, and this is one step along the way to support this goal.” said CEO and Founder of Souq.com Ronaldo Mouchawar in an email about the recent shift.


This change, as most in life, will have its supporters and detractors. The good thing is, it looks like a only slim minority might end up annoyed.


To illustrate the above, lets say you’re a painter and you work from home during your spare time. I’m one of those who believe art has no price, but since it’s good to have paint to create priceless masterpieces, putting the occasional price tag on your work isn’t entirely evil. The only problem with that is how do you put a price tag on art in the first place? Van Gough considered giving money for art is as important as being an artist yourself. That’s where auctions come in strong.


By putting up a painting to sell through an auction, the seller allows the highest bidder to give her as much it takes to win the auction, or otherwise ask to ‘Buy Now’ according to a price the seller sets. Will this shift be good for those who realistically don’t know how much their work is worth? I would say no.


On the flip-side regional retail stores tend to invest large amounts of money to put their products online on their own, and usually fail miserably. Many factors come into play, but the most obvious are a large user base and an easy to use website to buy from.


This encouraged Souq.com to build a platform for merchants and retail stores to offer their products on Souq through fixed prices (almost all the time), and through Souq Stores which are customizable online outlets for retailers such as UAE’s 

My guest on Hedge Fund Radio this week is penny stock trader and Internet entrepreneur, Tim Sykes. Every once in a while I run into a natural born trader, someone who crawls out of the crib quoting options spreads, price earnings multiples, and book values. His first spoken word was “Sell!” While other kids were practicing their ABC’s, Tim was pouring through prospectii.

During his college years, Tim skipped classes and turned a $12,415 Bar Mitzvah gift into $1.65 million by trading the market from his dorm room. By the time he graduated from Tulane in 2003, he was already running his own hedge fund. Barclays Bank rated it the number one short bias fund during 2003-2006.

Tim argues that if you cut through all the hype and manipulation in the penny stock market, it is clear that there are huge opportunities on the short side. Most of the companies trading there are frauds, and most will fail. Mini Enron’s and mini Madoff’s abound.

Defined as trading under $5 a share, these stocks are purchased mostly by individuals desperate for “get rich quick” success. Promoters buy lists of email addresses from major online publishers, sometimes paying millions of dollars, to launch a never ending onslaught of “pump and dump” schemes. Email barrages and Twitter spam have replaced the dinnertime telemarketing calls and junk mail of yore.

The SEC is so inundated with tips on Madoff copycats and competitors ratting out each other, they don’t have time to pursue gripes about $1,000 losses emanating from penny stock scams. It’s like expecting the FBI to pursue shoplifters of 99 cent items from Seven Eleven stores.

Some of the claims made by these bogus IPO’s boggle the imagination. Tim’s favorite was one company’s efforts to promote vitamins infused with stem cells. Another offered a solar spray that turned you house into an energy source. Then there was the BP Gulf oil spill that threw up innumerable crude eating forms of algae. As for my own experience, I’ll never forget the aquaculture farm in the middle of the Saudi Arabian desert. To separate out the obvious rip offs from the legitimate companies, Tim spends hours a day gleaning through voluminous SEC filings, some of which are blatant cut and paste jobs from earlier failed floatations.

Even though most of these companies are fake, prices can run away to the upside, wiping out the early short sellers. So some risk control discipline is required. When a stock truly rockets, “buy-ins” of shorts can also be a problem. A few hundred penny stocks are launched each year, but only about five a month catch on fire. And remember, Apple (AAPL), and True Religion (TRLG) jeans were once penny stocks.

To avoid being taken to the cleaners by unscrupulous con men, Tim offers some very basic advice. If it is too good to be true, it generally is. It also helps to read the SEC filings, which can be obtained online for free.

Tim claims to have a success rate with his short strategy of 75%, which has delivered a 56% return in 2010, proving he still has the golden touch. His problem is that the strategy is not scalable, and can only be executed with a small amount of money. No mega hedge fund for him.

That’s why Tim has turned to online education instead of ramping up a big hedge fund. Today, he is offering several subscription newsletters, trade alerts, chat rooms, along with a DVD course on making money in the penny stock market at his website at http://www.timothysykes.com/ . 

To listen to my highly informative and entertaining interview with Time Sykes on Hedge Fund Radio, please click here at http://www.madhedgefundtrader.com/december-22-2010-time-sykes.html .

To see the data, charts, and graphs that support this research piece, as well as more iconoclastic and out-of-consensus analysis, please visit me at www.madhedgefundtrader.com . There, you will find the conventional wisdom mercilessly flailed and tortured daily, and my last two years of research reports available for free. You can also listen to me on Hedge Fund Radio by clicking on “This Week on Hedge Fund Radio” in the upper right corner of my home page.


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BillBoard - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.


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<b>News</b> Story Details

... McMurry, Schreiner, Sul Ross , Texas Lutheran, and HSU. The winner of the East Division is LeTourneau University of Longview, Texas. For more information, go to: http://www.ascsports.org/news/2010/12/16/GEN_1216105636.aspx ...

Bad <b>News</b>, About Virgin Mi-Fi and Verizon Upgrades - NYTimes.com

Two announcements this week. Two big bummers. Two good things gone.

BillBoard - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.


bench craft company reviews bench craft company reviews

<b>News</b> Story Details

... McMurry, Schreiner, Sul Ross , Texas Lutheran, and HSU. The winner of the East Division is LeTourneau University of Longview, Texas. For more information, go to: http://www.ascsports.org/news/2010/12/16/GEN_1216105636.aspx ...

Bad <b>News</b>, About Virgin Mi-Fi and Verizon Upgrades - NYTimes.com

Two announcements this week. Two big bummers. Two good things gone.

BillBoard - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.


bench craft company reviews bench craft company reviews

<b>News</b> Story Details

... McMurry, Schreiner, Sul Ross , Texas Lutheran, and HSU. The winner of the East Division is LeTourneau University of Longview, Texas. For more information, go to: http://www.ascsports.org/news/2010/12/16/GEN_1216105636.aspx ...

Bad <b>News</b>, About Virgin Mi-Fi and Verizon Upgrades - NYTimes.com

Two announcements this week. Two big bummers. Two good things gone.

BillBoard - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.


bench craft company reviews bench craft company reviews

<b>News</b> Story Details

... McMurry, Schreiner, Sul Ross , Texas Lutheran, and HSU. The winner of the East Division is LeTourneau University of Longview, Texas. For more information, go to: http://www.ascsports.org/news/2010/12/16/GEN_1216105636.aspx ...

Bad <b>News</b>, About Virgin Mi-Fi and Verizon Upgrades - NYTimes.com

Two announcements this week. Two big bummers. Two good things gone.

BillBoard - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.


bench craft company reviews bench craft company reviews

<b>News</b> Story Details

... McMurry, Schreiner, Sul Ross , Texas Lutheran, and HSU. The winner of the East Division is LeTourneau University of Longview, Texas. For more information, go to: http://www.ascsports.org/news/2010/12/16/GEN_1216105636.aspx ...

Bad <b>News</b>, About Virgin Mi-Fi and Verizon Upgrades - NYTimes.com

Two announcements this week. Two big bummers. Two good things gone.

BillBoard - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.


bench craft company reviews bench craft company reviews

<b>News</b> Story Details

... McMurry, Schreiner, Sul Ross , Texas Lutheran, and HSU. The winner of the East Division is LeTourneau University of Longview, Texas. For more information, go to: http://www.ascsports.org/news/2010/12/16/GEN_1216105636.aspx ...

Bad <b>News</b>, About Virgin Mi-Fi and Verizon Upgrades - NYTimes.com

Two announcements this week. Two big bummers. Two good things gone.

BillBoard - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.


bench craft company reviews bench craft company reviews

<b>News</b> Story Details

... McMurry, Schreiner, Sul Ross , Texas Lutheran, and HSU. The winner of the East Division is LeTourneau University of Longview, Texas. For more information, go to: http://www.ascsports.org/news/2010/12/16/GEN_1216105636.aspx ...

Bad <b>News</b>, About Virgin Mi-Fi and Verizon Upgrades - NYTimes.com

Two announcements this week. Two big bummers. Two good things gone.

BillBoard - Blogs - The Buffalo <b>News</b>

The Buffalo News updated every day with news from Buffalo, New York. Links to national and business news, entertainment listings, recipes, sports teams, classified ads, death notices.